Saying goodbye to United

Saying goodbye to United

I recently wrote about United Airlines increasing the spend and flight requirements for every status level in their MileagePlus frequent flyer program. The changes bring them in line with the monetary requirements as their equivalent Delta Medallion statuses, the one difference being that Delta does not require a certain number of flights in exchange for lower spend.

My take on the changes is that United is definitely trying to push people to spend on their credit cards, even upping the number of elite points you can earn from that spend. They are also looking to get a little bit more spend from those frequent flyers who were right on the cusp of earning the next highest status. Lastly, they are trying to “thin the herd” of frequent flyers a tad bit, though I think this isn’t as much of a motivator as some make it out to be. If you want to hear more about the motivations of United, you can listen to a recent episode of Dots, Lines, and Destinations where we had Ed Pizzarello on as a guest to talk about United’s elite status requirement increases.

From the title, you can probably guess where this is going. This year I made it to United’s Platinum status and could probably push it to make it to 1K for 2025, but requalifying next year for 1K with the new requirements would be close to impossible. I am a lifetime Gold with United after flying over 1 million miles on them (and Continental) and so I will have those benefits no matter what. If I really wanted to spend a lot of time on airplanes over the next year, I could shoot for 3 million miles (I need about 1.3 million more) and get lifetime 1K but I think I value my sanity too much to even attempt that.

So, going forward I am not going to prioritize United in my travel plans. I’ll look at schedules and price and make a decision based solely on that. When possible I am going to lean toward flying Alaska Airlines or their oneworld alliance partners. If United comes up cheaper and/or with a better schedule, I will still consider them but I just can’t justify going out of my way to fly them.

This isn’t an easy decision, I love Star Alliance and the number of options they have around the world. I love that United does offer a really cool upgrade option PlusPoints, even if it has been difficult to use them on long haul international routes. I love that United has been adding lots of new destinations. I love that the 1K phone line actually gets you to the front of the queue. That’s what makes it hard to just go fly someone else.

Here’s the math I have been pondering. I used to fly Portland-Newark every week for about 30 weeks a year. Looking at average prices it was around $500-$600 roundtrip. Taking the high end of that, it was about $18,000 in spend and 60 flights. That used to qualify me for 1K. Next year I would need to spend an additional $10,000 to qualify for 1K. And I don’t travel nearly that much anymore, but I do quite a bit of long haul international travel that is fairly expensive and I still didn’t make 1K this year and don’t really want to give United the few thousand dollars it would take to make it.

There is also the question of where the airlines think they are economically and just how long the post-Covid travel boom will last. If in the next year travel were to slow, they could easily adjust their requirements or give bonuses to help people qualify that otherwise wouldn’t, but I can’t be the only frequent flyer who doesn’t live in a hub looking at these changes and questioning which airline I spend my money with and why.

What do you think? Am I making a rash decision? Should I stick with United for another year?

United’s Latest App Update is a Visual Flop

The United iPhone (and Android) app, in my opinion, has been one of the better airline apps on the market. For one, it historically has been a native application, not a web view like Delta or Alaska’s apps, making it faster to respond and return information. The United app has also been a really good case study in information design and presentation; It is extremely easy to find what you’re looking for, from flight status information to searching for new flights to looking for your account details.

Over the last few years United has started straying from the design philosophies that really set their app apart. They have started using web views in certain areas of the application and have complicated what were once simple views. However, all of those were changes that didn’t reduce a user’s ability to use the app.

But today they released a new version and it is a bit of a mess. Most of the changes are cosmetic but the impact really hits some of what made the application usable.

Take for example these two screenshots:

The first screenshot is the new version of the app while the second screenshot is the previous version. They both show the same screen, the flight status information (granted, for different days for the same flight number). The amount of wasted space in the screenshot on the left is really frustrating. The user is forced to scroll the page to see further details, when that information could be displayed in the available space.

They have also made some font and color choices that I find questionable. The overall font on the app has changed and has become smaller and harder to read.

 

This is the flight status search results screen. Again, the new app is on the left, the old one on the right. I can see that they were trying to establish some form of application flow by moving the arrow to select the flight to the right but they have again used this new font at a smaller size and it is extremely hard to read. It almost feels like the kerning is off on the text.

 

Lastly is their choice of this blue. I know it’s part of their new branding but it is really, really hard on the eyes and it is everywhere. Mixed with the new font there are some places in the app where I have to look away to let my eyes focus. And can we talk about the pointless whitespace? Even in the old app there was too much, but they added more.

Part of me wonders if this is some new template with a new font family that someone in the United design department liked and just ran with it or if they actually did any user testing of the new user interface at all.

These flight results have the new bright blue everywhere. Paired with the new font, it just isn’t great to look at. When looking at a phone screen you have to strain your eyes because of the way the font is smaller and the bright blue clashes with the white background.

I really hope United reconsiders these changes. The font could probably stay if the kerning is adjusted and the overall size is increased. I think that’s actually my biggest complaint is that it was a larger font that has seen a size decrease with the new font. The native app font size should be adequate for most users to read easily without having to zoom in via the iPhone’s accessibility features.

United has long touted their app as the industry leader for helping travelers navigate their trip and book new trips but this latest update really hinders usability and ease of use.

What is happening with United reward prices?

From Live and Let’s Fly:

As flagged by Chazza in a comment on Live And Let’s Fly, Lufthansa redemption rates have risen from 121K to 154K one-way between the USA and Europe. Even more alarmingly, ANA redemption rates have risen from 121K to 242K one-way between the US and Japan, a devaluation of 100%. The change was effective April 24, 2024.

While initial searches Seats.Aero suggested some differences in pricing, it is now clear that all prices have risen for both transpacific and transatlantic first class awards.

The whole post is worth a read but the gist is that it seems United has made some award price changes, in some cases a 100% increase in the number of miles needed for a long haul first class award. There have also been other reports of coach award prices on partners going up as well. In addition to this, the above linked post mentions there are dates with the lower prices still available and that’s what I have been seeing as well. This leads me to think that this is actually dynamic pricing being tweaked or fully implemented for partners.

I don’t love these higher numbers but with the peddling of credit cards around every corner and every “influencer” sharing how they got a crazy expensive vacation on points these higher prices were bound to happen. If you are a frequent traveler and look for rewards you may have noticed that it’s harder to find premium space, specifically business class, on a lot of long haul routes. With so many credit cards being marketed to people and the number of points in people’s accounts going up, the airlines are sort of forced to raise reward prices to try and remove those new outstanding miles from their liability sheet.

This is as good of a time as any to remind you, spend the miles when you have them, they are not accruing interest nor are they gaining value.

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A Single Flight Conundrum

Between January and March of this year I flew United quite a bit. When Covid travel restrictions hit in mid-March the airlines started changing their requirements to qualify for their statuses for 2021. In most cases the airlines actually extended a frequent flyer’s status into 2021 carte blanche but with some caveats. In United’s case, to earn their upgrade certificates a flyer still needs to spend a certain amount and fly a specific number of flights in 2020. Due to all of my work travel I had no issues meeting the spend amount (Premier Qualifying Points) but I am one flight short of the needed number to earn the upgrade certificates.

With Covid still ravaging the United States I reached out to United Airlines’ frequent flyer support team to inquire about whether there would be exceptions made for people like myself who came very close but didn’t cross the line for next year’s upgrades. The quick response verbatim was:

You must meet the published criteria for awarding of the PlusPoints.

Besides it being a rather terse, somewhat unfriendly e-mail, United is saying all flights must be flown and no exceptions will be made. For me, this means I need to fly that one flight to earn the upgrade certificates for 2021. But is flying that one flight worth it from a safety perspective?

We’ve been pretty good about social distancing and isolation during Covid so it seems irrational to go fly just to earn the upgrades but at the same time, it’s like throwing the upgrades away. The way I would do this would likely be to fly United to San Francisco or Los Angeles (Los Angeles would require a connection) mid-week as the flights are super cheap and then I’d take Alaska Airlines back home since they are still blocking middle seats when possible. I’d wear an N95 mask the entire time and wouldn’t plan on eating or drinking on the flights.

Now I just have to decide if this is too much of a risk or if I am being paranoid. What would you do?

United may need a dictionary

You may remember that I posted about United’s refusal to refund tickets for cancelled flights, instead offering passengers ETCs (electronic travel certificates) for future bookings. During the crazy times we are living, United is trying to preserve as much cash as possible. Their recent earnings call statedearnings call stated a first quarter net loss of $639 million or $7.1 million/day. But, United is still partaking in rather peculiar and misleading behavior. Recently, the airline has skirted Department of Transportation rules for refunds by claiming only cancellations where the customer could not be re-accommodated on another flight within 6 hours of the original were due a refund. The DOT website states the following:

In the following situations, passengers are entitled to a refund of the ticket price and/or associated fees.

Cancelled Flight – A passenger is entitled to a refund if the airline cancelled a flight, regardless of the reason, and the passenger chooses not to travel.

Schedule Change/Significant Delay – A passenger is entitled to a refund if the airline made a significant schedule change and/or significantly delays a flight and the passenger chooses not to travel.

That seems pretty straightforward. If your flight gets cancelled, you get a refund. Full stop. Back to my recent experience, United refused to give a refund for multiple flight cancellations on the same itinerary and the only alternative was to spend the night at O’Hare on my way to Montreal. As a result, I filed a DOT complaint, explaining the situation and giving screenshots of the flight cancellations. A few days later I received a reply from a United representative that my complaint was received and that a refund was being processed. Fast forward 17 business days which is the average refund time with United lately and I received the following in my inbox:

Did you catch that? Here it is as plain text (emphasis mine)

Sometimes forces beyond our control make it hard for us to give you the best experience, and your travel doesn’t go to plan. To thank you for your patience, we’ve gone ahead and refunded your ticket.

The Electronic Travel Certificate may be used for future travel on United – and United Express®-operated flights, and it must be redeemed by the expiration date using the PIN number provided.

I’ve always thought of a refund as a return of my payment back to me. If I pay with cash, the vendor gives me cash back (or a debit card that I can use anywhere). If I pay with a credit card the vendor returns the payment back to the credit card. Apparently, United thinks “refund” means “Electronic Travel Certificate”. Again, they are likely trying to preserve cash but this is not just disingenuous, it’s lying. This is not a refund, it is a credit that you have to use with United. You can’t use that money for something else, like food. All I can think of is a family planning on a taking a vacation when all of the Covid-19 shutdowns begin. Their flights cancel and they call United and are told that they’ll get a refund, then they receive an e-mail like what I got and now they believe they’re out that cash. It is not right that United is playing with words to try and keep as much cash as they can as the airline industry suffers.

All I can think of is Inigo Montoya in The Princess Bride. United keeps using “refund” in their language but I do not think it means what they think it means.

My advice to you, the traveler, is to be persistent. I followed up with United after receiving this email and after a lengthy back and forth, I clearly explained that I did not cancel the flights voluntarily and that the offered alternative flights were not acceptable. I have since been told that I will receive a refund to my original form of payment in 21 business days… It seems United has a single intern processing all refunds.

United Really Doesn’t Want to Give Refunds

I had a flight scheduled for work travel, heading to Montreal on March 16 and back to Portland on March 19. Due to Covid-19 restrictions I moved that flight to March 30 with a return on April 2. After rebooking, United made a number of route network changes, including get rid of Washington-Dulles to Portland, which made up part of my return from Montreal. I was rebooked via Chicago and thought that was the end of it. I would have a five hour connection and it would be fine.

Yesterday United announced they would stop all flying to Canada on April 1. A few hours later I received another schedule change e-mail from the carrier saying I would now leave Montreal on April 1 at 9:30am and arrive in Portland at 10pm on April 2. This involved a 32 hour connection in Chicago.

To me this type of connection seems unreasonable, so I called United to ask for a refund. I know that their policies have seen a number of changes, including one that said only schedule changes with a 24-hour impact can be refunded. Their latest policy is even more harsh than that.

United International Refunds Policy

So, any flight that is impacted more than six hours can be cancelled but can’t be refunded until after a year has passed. Seems crazy right? I’ve given United money for a flight that no longer flies. So I called United. I was told that there were no options for me to receive a refund. I asked who was going to pay for the hotel bill at O’Hare, or did they expect me to sleep on the floor? This agent was just doing her job and did call a supervisor who also denied my request for a refund.

There is no reason that my money should not be returned to me. Sure, the world is in crisis but if you the airline can’t actually deliver a customer from point A to point B, then it is unreasonable to hold onto their cash until the customer decides to go somewhere else. There is no guarantee that United will be around in a year. What happens to my cash then?

My plan is to dispute the transaction with my credit card provider, file a DOT complaint, and write a note to my Senator. The note will be a summary of the situation and that my belief is that the US government shouldn’t hand out any bailout money to the airlines until this type of stuff is stopped.

If you are facing a similar situation, I’d love for you to comment. Or better yet, write your Senator.

United’s new elite program

United started 2020 by implementing a “new” measure for elite qualification. They call them “Premier Qualifying Points” (PQPs) and “Premier Qualifying Flights” (PQFs). United’s claim is that this new system will make determining your qualification numbers easier to track.

We also wanted to get rid of factors like fare class multipliers, which made it harder to track your qualifying activity.

After about a month of flying with this new system implemented, I wanted to share my thoughts, likes, and dislikes of the new program.

Snowy morning at Newark.
I’ll be fairly blunt in my feelings, I think the move to PQPs by United has little to do with how hard it is to track your elite progress and more to do with how much money you spend on them. The old method was not difficult to track, in fact, it was quite simple. There were tables with how much you would earn and United would even show you how much a set of flights would earn during the booking process (they do this for PQPs as well). No, United is looking to thin the ranks of their 1K flyers and the easiest way to do that is to up the amount required to qualify. Distance flown during the year no longer matters, simply the dollars you spend on the airline.

The new way of tracking your progress is not easier, especially if you fly on United’s partners like Lufthansa or Air Canada. You have to figure out how many award miles those partner flights would earn, which is a task in and of itself, see this table a kind FlyerTalk member put together. It is slightly deceptive for United to tout the simplicity of the new program when it really isn’t all that simple.

The other part of United’s new system that I find disingenuous is the fact that for 1K status they require 54 flights or 6,000 more PQPs than the base requirement. 54 flights is a lot of flights and flyers get no bonus or multiplier for flights in a premium cabin. Meaning you could get 18,000 PQPs flying first class across the country every few weeks but not hit 54 flights. My guess is that this is intentional to force those types of flyers to spend more time flying United and their partners.

The good news is that just about every dollar (excluding taxes) spent on United and partners is eligible to earn PQPs. This includes award co-pays, paid upgrades, preferred seat purchases, and economy plus seating subscriptions. So at least you as a customer are being rewarded for the extra cash you spend on United. I don’t know that I would go out of my way to give United that extra cash, but if you are already flying Star Alliance and United then it is a small perk.

Overall, it’s easy to tell how I feel about United’s 2020 changes. I think the airline is focused solely on how much their customers spend and I question how sustainable that is if and when the economy takes a hit. How quickly can the airline turn around and revise the frequent flyer program to accommodate a fluctuating economy? United has had issues rolling out some of the perks of the program, namely the ability to use an increased number of PlusPoints to immediately upgrade an itinerary. It’s a feature that allows you, the traveler, to bypass others on the upgrade list by using more PlusPoints. United is waiting until February to roll this feature out and it’s unclear why. The airline could be having technical issues or, they could be trying to avoid having a rush of PlusPoints used as their validity of January 31, 2020 comes up. My gut says it’s the latter.

I am interested to see how United tweaks the program, if at all. Airlines seem to be chasing the bottom line and with their latest program changes, United seems to be at the front of the chase. People will continue to fly United because they need to get from point A to point B but I don’t know that loyalty beyond that will exist, especially as people realize they won’t requalify. I’d love to hear what you think about United’s program changes, feel free to leave a comment with your thoughts.

Something doesn’t add up with this unaccompanied minor story

United at Newark
There is a story coming out today on a number of different news sites stating that United put a 14-year-old passenger on the wrong connecting flight. He was set to go to Stockholm on SAS but ended up on a Eurowings flight to Düsseldorf. Those two flights board next to each other and the gate agents are the same contract staff for both airlines

However, when I read through them, something does not add up.

From the Yahoo News! story:

A parent is blaming “the idiots” at United Airlines for putting his 14-year-old son on the wrong international flight, which would have taken him to Germany, instead of his intended destination, Sweden.

The young boy, Anton Berg, flew as an “unaccompanied minor” on June 30 with United Airlines from Raleigh, Durham, N.C. to Newark, N.J. From there, his connecting flight was supposed to take him directly to his destination, Stockholm, with Scandinavian Airlines, but he got on a flight to Dusseldorf, operated by Eurowings, instead.

So a 14-year-old traveling alone as an unaccompanied minor was put on the wrong connecting flight. Per the same article, United has apologized:

United Airlines has since refunded the $150 fee charged for directing the unaccompanied minor. In a statement provided to Yahoo Lifestyle, a representative said that the airline has “been in frequent contact with the young man’s family to confirm his safety and to apologize for this issue.”

What doesn’t add up is that the story and United’s unaccompanied minor policy don’t match. Add on top of that, the child was connecting onto a partner flight that was being serviced by a contract set of agents and things really get complicated.

From United’s website:

Our unaccompanied minor service is for children who are 5-14 years old and traveling without a parent, legal guardian or someone who is at least 18 years old. These young travelers also need to follow certain requirements for their safety:

  • Unaccompanied minors can only travel on nonstop United or United Express® flights. They can’t use our unaccompanied minor service on codeshare flights and other flights operated by our partner airlines.
  • United does not offer unaccompanied minor service connecting to or from other airlines’ flights.
  • Children younger than 5 can’t travel as unaccompanied minors, even if they’re flying with an older unaccompanied child.
  • Unaccompanied minor service is not available for children older than 14. Young adults ages 15 to 17 can travel alone on any United- or United Express®-operated flight.
  • It costs $150 each way for every two children traveling using the unaccompanied minor service.

The unaccompanied minor “service” is really a fee to make sure that your child makes it from your care to the care of whoever is picking them up from their destination. It is not an escort/babysitting service making sure your kid gets on the correct flight. In this particular case, it sounds like the parents skirted the rules of the program to try and get United to connect their son onto an SAS flight, which is not permitted for an unaccompanied minor (it says so directly in the policy). In fact, part of the reason the airlines don’t offer connections anymore is exactly this scenario, a potentially lost child somewhere in the process.

Once the minor was in the care of the contract agents for SAS and Eurowings, there was another breakdown where it was not understood what flight the child should be on. He was inadvertently directed to the Eurowings flight by their staff, not United’s.

The whole story comes down to the parents trying to be slick and skirt the unaccompanied minor rules and having it backfire. Rather than just roll with the punches they blame the airlines (and really focus on the wrong one in my opinion). The contract staff for the two European carriers screwed up and they need to fix whatever flaw they have that let them issue a boarding pass for the wrong flight.

Paint Me Unimpressed

Images of United’s new livery hit the internet last night before the official “reveal” today in Chicago. The new paint scheme drops the gold elements from the look and replaces them with different blues.


For all the hype that United was trying to generate around the new livery, overall it appears like a very minor change done poorly. Here are some quick thoughts:

  1. The “logo” is still the globe, just simplified. United and their partners in this branding had a chance to re-imagine the globe and give us something new, but for whatever reason, they doubled down on it.
  2. The blue looks “cheap”. The particular blue that United chose for their name and around the engines has a tone to it that looks odd. Maybe it is the light in the hanger, but the color seems like something I’d see on a bad ad for hair care products.
  3. There is a ton of white. The look is minimalist but it seems overly so.
  4. There is nothing that stands out. I think this is the thing that bothers me the most. There was a real opportunity to do something interesting and new but United went the opposite direction, playing it as safe as they could while getting a “new” look.

There was a large release by United a while back on new uniforms, onboard amenities, etc. that incorporated plum and other hues of purple and it is disappointing that with the new livery they steered clear of including those colors. At the end of the day though, it is just paint. I fly inside of the plane. What I would really like to see is United focus on their soft product and customer service. Start delivering on those things and I think people will forget what colors are painted on the plane and just remember it by the name and the service they receive.

What do you think?

What United Should Prioritize Over Free DirecTV

United announced today that they will be offering free DirecTV service on all 211 Boeing 737s that have the television service.

Just in time for the Big Game, United Airlines today announced that effective immediately more than 100 channels of live television will now be free on 211 Boeing 737 United aircraft equipped with seat back TV, making viewing easy gate-to-gate. In addition to offering free live DIRECTV at more than 30,000 seats, United customers also have access to hundreds of movies and TV shows available on personal devices through the airline’s collection on the United app – offering customers thousands of hours of programming in total.

While it’s a great news release (American Airlines is doing something similar for the “big game”) it glosses over the fact that United is actively removing the DirecTV equipment from the 737s that are going in for new seats or heavy maintenance. I have not heard details but I do believe the plan is to go to an all personal device streaming setup eventually. This is really an interim step on the way to that goal.


What United really should be focused on is getting Wi-Fi working consistently on their domestic fleet. I have been on a number of flights the last few months where the Wi-Fi has either not worked or been so slow that it was not worth using. I rarely watch any of the live television programming while flying, opting instead to turn it to the inflight map channel. I use my time on planes to read or catch up on work and for the latter, I need working internet. The internet service domestically on United has been abysmal. The international planes, in my experience, have fewer Wi-Fi problems, though I have had a few long flights where the internet was not working from the beginning.

It is one reason I have steered clear of United’s year long Wi-Fi subscription. I am not going to invest cash in something that does not reliably work and that cannot be easily refunded on a per flight basis. A subscription service is great in theory for people who are frequent travelers and United’s pricing for it isn’t awful. But my guess is that the people who have purchased it have not been happy. While Delta and Alaska Wi-Fi on GoGo may not be the fastest, for the most part it works all of the time. That’s the reliability I and others want with United’s inflight internet.

United needs to focus their attention on some of the basic things that makes their product worth flying rather than trying to match Delta in hopes to lure a few more customers with shiny things. I want on-time performance, good schedules, working Wi-Fi, and friendly customer service. Everything else is icing on the cake.