What is happening with United reward prices?

From Live and Let’s Fly:

As flagged by Chazza in a comment on Live And Let’s Fly, Lufthansa redemption rates have risen from 121K to 154K one-way between the USA and Europe. Even more alarmingly, ANA redemption rates have risen from 121K to 242K one-way between the US and Japan, a devaluation of 100%. The change was effective April 24, 2024.

While initial searches Seats.Aero suggested some differences in pricing, it is now clear that all prices have risen for both transpacific and transatlantic first class awards.

The whole post is worth a read but the gist is that it seems United has made some award price changes, in some cases a 100% increase in the number of miles needed for a long haul first class award. There have also been other reports of coach award prices on partners going up as well. In addition to this, the above linked post mentions there are dates with the lower prices still available and that’s what I have been seeing as well. This leads me to think that this is actually dynamic pricing being tweaked or fully implemented for partners.

I don’t love these higher numbers but with the peddling of credit cards around every corner and every “influencer” sharing how they got a crazy expensive vacation on points these higher prices were bound to happen. If you are a frequent traveler and look for rewards you may have noticed that it’s harder to find premium space, specifically business class, on a lot of long haul routes. With so many credit cards being marketed to people and the number of points in people’s accounts going up, the airlines are sort of forced to raise reward prices to try and remove those new outstanding miles from their liability sheet.

This is as good of a time as any to remind you, spend the miles when you have them, they are not accruing interest nor are they gaining value.

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