Facebook’s Scale

Adrienne LaFrance, writing for The Atlantic, “Facebook Is a Doomsday Machine”:

People tend to complain about Facebook as if something recently curdled. There’s a notion that the social web was once useful, or at least that it could have been good, if only we had pulled a few levers: some moderation and fact-checking here, a bit of regulation there, perhaps a federal antitrust lawsuit. But that’s far too sunny and shortsighted a view. Today’s social networks, Facebook chief among them, were built to encourage the things that make them so harmful. It is in their very architecture.

I’ve been thinking for years about what it would take to make the social web magical in all the right ways — less extreme, less toxic, more true — and I realized only recently that I’ve been thinking far too narrowly about the problem. I’ve long wanted Mark Zuckerberg to admit that Facebook is a media company, to take responsibility for the informational environment he created in the same way that the editor of a magazine would. (I pressed him on this once and he laughed.) In recent years, as Facebook’s mistakes have compounded and its reputation has tanked, it has become clear that negligence is only part of the problem. No one, not even Mark Zuckerberg, can control the product he made. I’ve come to realize that Facebook is not a media company. It’s a Doomsday Machine.

I disagree with the idea that Zuckerberg can’t control his creation. Facebook can be reined in, if Zuckerberg wanted it controlled.

Please, wear a mask

One of the more troubling trends during the Covid-19 pandemic is the refusal to wear a mask by segments of the U.S. population. The reason to wear a mask while in a building or in large groups is simple; When everyone (or a majority) of people are masked, the spread of the disease will be minimized by limiting how much of the disease makes it into the air. And researchers are investigating the possibility that exposure to less of the virus means either not catching Covid-19 or only having very minor symptoms.

Masks in Italy
by Stefano Annovazzi Lodi

The reasons people don’t want to wear masks are varied and in some cases ridiculous. One of the crazier claims is that wearing a mask will make the wearer inhale too much CO2. Unless you have an underlying medical condition or difficulty breathing to begin with, this claim is simply false. From Dr. Bill Carroll PhD at the University of Indiana:

“It has to be a pretty high concentration to be capable of causing harm. CO2 is present in the atmosphere at a level of about 0.04%. It is dangerous in an atmosphere when it is greater than about 10%.”

Funnily enough, you can also be harmed by a lack of CO2 as well. From the same article, if you held your breath too much:

“If you hold your breath, you wind up with too much CO2. The core issue is that CO2 regulates the pH of the blood—too much CO2 and the blood becomes too acidic; too little and it becomes too basic (alkaline). In either case, your body detects the change in acidity and you pass out, which is the body’s way of saying, ‘please stop fooling with me and breathe normally.’”

So, if you insist on not wearing a mask because you think you’ll breathe in too much CO2, please also don’t hold your breath either.

And most places asking (or telling) you to wear a mask are making it clear that children are not required to wear one nor are people with breathing problems. In fact, in the requirements I’ve seen, places are explicitly stating that those groups shouldn’t wear a mask.

The other strange, but less surprising, reason that people are refusing to wear a mask is the “personal freedom” argument. This is the notion that wearing a mask violates some kind of personal freedom you have. I feel that this argument holds little water simply because in this case a personal freedom puts others at risk. The wearing of a mask isn’t just to protect you the wearer, it’s to also protect the others around you and with large segments of the population wearing such a mask, the risk goes down, even for those who can’t wear one. So, by arguing that your personal freedom is being violated you are essentially saying you don’t care what happens to anyone around you (or yourself).

Is it fun wearing a mask? No, not really. But my personal, temporary discomfort is a small price to pay to help fight the fight against Covid-19 and help make the reopening process less dangerous.

I am fascinated that this is such a controversial issue in the United States. In East Asia wearing a mask is commonplace when there are public health risks and in Japan, this practice stretches back to the 1918 Flu pandemic. This Time article gives some insight into why here in the States it’s such a big deal:

The difference in perception of the mask comes down, in part, to cultural norms about covering your face, he says. “In social interactions in the West, you need to show your identity and make eye contact. Facial expression is very important.”

I say, social norms be damned. A few paragraphs later in the story, there is the sentiment in Hong Kong:

“Wearing a face mask is just common sense. It creates a barrier, so nothing can touch your nose and mouth. Why wouldn’t I wear a face mask?” Says Ho.

So, there are very few negative aspects of wearing a mask and while it’s effectiveness will likely never be completely understood, there is some evidence that it helps, so why not wear one?

Lastly, airlines are now enforcing their face mask requirements more stringently and in some cases saying that passengers could be banned from flying the carrier if they refuse to wear one. I’m nearly 100% positive someone out there will challenge this in court and such a move goes back to my above point, personal comfort should not trump public safety in the time of a pandemic. But again, I am sure someone will try to make the argument that they shouldn’t have to wear a mask.

In any case, unless you are someone who can’t wear mask due to health reasons, please, please, please, put the mask on when you go into a business or are around a lot of people. Please.

Influencer shine begins to dull

The “influencers” on Instagram, Facebook, YouTube, and other platforms who get paid to push products are starting to see their reach fade as COVID-19 continuestheir reach fade as COVID-19 continues.

For luxury influencers like Israel, it’s an opportunity to reflect on his industry.

“I’m trying to be very real at the moment,” he says, adding that he won’t buy any more Hermes bags this year.

Poor guy.

I have always been a bit grossed out by the influencer culture but the total tone deaf dialog in that article just confirms the sinking feeling in my stomach about the industry.

Downgrade Your Life?

In Sunday’s NYTimes.

And so, I resist. I downgrade, I discard, I decline to upgrade. More than a decade ago, I got rid of cable TV, then network TV. I cut out personal phone calls (unless the person is a continent away), then anything other than businesslike emails. If I want to catch up with a good friend or a family member, I wait until we actually see each other.

When the pop-up window on my computer asks if I’d like to install the latest version of this or that, unless it’s for security reasons, my response is, “No, thank you.” Nor do I want that “amazing” new app. My mother — yes, my mother — knew about Lyft before I did. I’ve never tried whatever Spotify is, preferring the radio and ye olde compact discs. I’m sure I’d still be using a CD Walkman if I’d ever gotten one to begin with.

Never got a Nook, a Kindle, an iPad, don’t want them. Until quite recently, I thought Alexa was a joke, a wild, hypothetical Orwellian item that might one day be foisted upon the world, not something that anyone might actually desire, pay for and willingly allow into her home.

Overall, there is some great advice in the column. Spend less time worrying about Twitter, Instagram, Facebook and more time thinking about… Anything else. But I do think the above takes it to an extreme. Sure, getting rid of cable TV is great, but what is she using to play compact discs? What about when it breaks? The answer is really something in the middle. Don’t spend too much of your life worrying about the conveniences of life, but instead on the important stuff. There have been plenty of books and blog posts about this subject.

ANA Fist Fight Points to Deeper Problem

Another day, another incident on an airplane involving passengers and violence. This time it took place on an ANA flight from Tokyo to Los Angeles. Thankfully the plane had not left the gate yet and the passenger who instigated the fight was arrested and charged with assault. Some reports state that alcohol was a factor and while that doesn’t surprise me, there is something else going on. This is the fifth or so widely circulated incident of violence among or against airline passengers.

Some people want to blame the airlines for this. They’re an easy target and in some instances, they are absolutely to blame but the general trend of people simply resorting to violence in simple instances of misunderstanding is taking place more and more often lately.

I think it’s a mix of lack of patience, an unwillingness to forgive or admit fault, and a general feeling of frustration. Life is moving so fast that people forget that they aren’t the only ones with stress or difficult circumstances and are quick dole out their anger on others.

We need patience and understanding now more than ever. As I pointed out on a recent episode of Dots, Lines and Destinations, we need to be peacemakers rather than those who encourage this violent behavior.

The United Debacle

I am sure you have seen the videos of the United passenger being forcibly removed from a flight by police after refusing to be “bumped” (called an IDB) to a flight the next day. The video and the situation in general, is disturbing and frustrating. First off, United has handled the entire situation poorly. United told everyone the situation and then after this particular passenger refused to leave the plane, police were called to remove him. He was yanked out of his seat dragged down the aisle, bloodied. As Seth points out, United had more options available to them to deescalate the situation from the beginning.

Even at $800 in comp (plus presumably the overnight hotel, meals, etc.) United failed to find the four it needed. The first two IDB candidates left quietly enough. The doctor did not and authorities were called. The resulting removal was not pretty, to say the least. Could United have gone higher in compensation offer? Absolutely? If it has strict policies that prevent such then those should be revisited. Especially when it is a case of must-ride employees and not a more common oversell tied to maximizing yields.

The passenger also has some culpability in the matter. The contract of carriage you “sign” by buying a ticket states that you can be involuntarily bumped from a flight if needed. Compensation must be provided, accommodations are to be arranged, and a new flight is to be booked. The problem is, most people do not read the contracts of carriage. Just about every airline has one and though it is a dense document, a lot of crucial information about your rights as a passenger are contained within. This article by Julia Horowitz and Jon Ostrower puts the state of the contract of carriage in perspective.

Airlines set their own policies when it comes to the order in which passengers are bumped. The terms are sketched out in “contracts of carriage” that passengers agree to when they buy their tickets.

On United flights, people with disabilities and unaccompanied minors should be the last to be kicked off, according to the company’s carriage contract.

American Airlines says it denies boarding based on order of check-in, but will also consider “severe hardships,” ticket cost and status within the carrier’s loyalty program.

Delta Air Lines also takes check-in order and loyalty status into account, as well as which cabin a passenger is slated to sit in. The carrier also says it makes exceptions for people with disabilities, unaccompanied minors and members of the military.

The lack of knowledge about the contract of carriage is no excuse for United’s actions though. And there were still other options they could have exhausted in addition to cash. Why not offer the passenger a rental car for a one-way drive to Louisville? Or what about guaranteeing a seat on the next flight (there was another flight leaving later that night)? Instead the cops were called. This seems to be the common way to handle issues onboard planes still at the gate these days. The gate agents and flight attendants are not referees and their typical operating method is to explain once, maybe twice, and then involve an authority figure.

Lastly are the police officers. Their handling of the situation was downright uncalled for. And deflecting the cause of the man’s injuries as “tripping” just makes me even more upset.

All of this to say, I still don’t think we have all of the facts yet. We know the handling of the entire thing by United was crappy but the three unanswered questions that are important are:

  1. What prompted the calling of police? Was it just the man’s refusal to leave the plane? If so, there needs to be some serious work done on policies for involving authorities.
  2. How did the man get back on the plane? It seems crazy to me that he was dragged off the plane by police and then somehow made his way back on. What transpired during all of this?
  3. Why did United agents not try harder to entice passengers to voluntarily leave? And on top of that, why exactly did they need a crew of four in Louisville so last minute? It seems like a crew scheduling issue really was the root cause of this entire thing. Maybe their regional carrier has a little explaining to do on why the scheduling was so messed up.

I actually tried to avoid writing about this topic but the general noise on social media and around the web just really made me question our intentions. It seems like we’re all itching for a modern day crucifixion of anyone that seems to have done any kind of wrong and social media gives us an outlet to express that. But without all of the facts are we really doing the most good? Or are we fueling a fire that perpetuates bad behavior in the long run? If we don’t want air travel to be like a bus in the sky then we need to treat it better than a bus and expect more of it.

Seeing tweets about banning the overbooking of flights or that having a ticket gives you “rights” is frustrating to me in a way that is hard to explain. I am sure there are good intentions behind most of it but without all of the facts the tweets seem like noise for the sake of noise. And it just seems to pile up.

As a frequent United flier I am disappointed in their handling of the situation and how they have responded to it so far. I will my voice my displeasure with them directly. I am also frustrated that law enforcement handled a non-violent situation with violence and in their write-up of the events placed the blame for the passenger’s injuries on the passenger.

Let’s hope that this serves as an example of how not to handle these situations in the future for everyone involved. If you are looking for more reading on the subject, I think Seth’s take is one of the more levelheaded and thought provoking write-ups out there. Phil Derner Jr’s piece on NYCAviation is also great.

What Happens When the Queen Dies?

I was fascinated by this story from Sam Knight. When Queen Elizabeth passes away it will be the end of an era and arguably the end of the British empire. A new monarch will ascend and all of the details of the transition are incredibly intricate.

Unlike the US presidency, say, monarchies allow huge passages of time – a century, in some cases – to become entwined with an individual. The second Elizabethan age is likely to be remembered as a reign of uninterrupted national decline, and even, if she lives long enough and Scotland departs the union, as one of disintegration. Life and politics at the end of her rule will be unrecognisable from their grandeur and innocence at its beginning. “We don’t blame her for it,” Philip Ziegler, the historian and royal biographer, told me. “We have declined with her, so to speak.”

The $21,000 Airplane Seat

By now I am sure you have seen Casey Neistat’s video documenting his recent experience in Emirates First Class after an upgrade. If you haven’t, I have embedded the video below.

I appreciate that Casey shared the experience via his vlog. Showering at 35,000 feet is one of the coolest features of first class Emirates (and now Etihad). That said, the episode was a little click-baity. The headline is definitely attention grabbing but what is the reality of people paying $21,000 for a first class ticket? The general assumption is that high level executives and the independently wealthy are the ones filling the best seats on the planes and while that might occasionally be the case, for the most part, people are not paying full price.

Airlines can price the first class cabin at whatever they want, the higher the price, the more of an exclusive feel. Behind the scenes though, airlines are discounting those seats for companies that have large corporate contracts and releasing the seats for rewards or upgrades. So yes, there might be a few people out there who actually pay full price for first class, but the reality is that a lot are paying far below the published price you will find on a website.

The video is definitely a great look at Emirates’ first class product and all of its features. Casey didn’t really know why he was upgraded and I wonder if it had something to do with his Boosted Board being confiscated by security at the Sydney Airport.

Edit, not too long after posting this story, Cynthia Drescher clued me in on a great theory of why Casey was upgraded:

What I am reading | May 2016

* The links to Amazon on this post are affiliate links that do generate revenue for me and this site. *

My friend Patrick tweeted a few months ago about how excited he was about the season two of Bosch being released. I had never watched the show and actually only really heard about it in passing, so I decided to watch an episode and see if it was something interesting. About three episodes into the first season and I was hooked. So hooked in fact that I watched the entire first season in a couple of days. When the second season was released, I watched it just as quickly.

I usually watch things on my iPad when I am traveling because the inflight entertainment on most airlines is not filled with the greatest content or things that I want to watch. Well, after I finished watching Bosch I read up on the book series that inspired the show and was intrigued. The show is an adaptation of Michael Connelly’s Bosch series. From the titles, you may not realize they are Bosch books but they are and Amazon is pretty good at showing you which ones are in the series and what Connelly’s other titles are. Note, Connelly also wrote The Lincoln Lawyer, which became a movie and is Connelly’s first novel in the Mickey Haller series.

After digging into all of this I decided I would buy the first three books in the Bosch series, The Black Echo, The Black Ice, and The Concrete Blonde. I am about halfway through The Black Echo and really enjoying Connelly’s writing style. He is detailed but not so much so that you lose interest and skip descriptions. The details add value to the story and I appreciate his taking the time to think through putting you into Bosch’s mind. The books don’t completely line up with the Amazon show, so if you are expecting that, just be aware that the two are set in different time periods and Bosch in the books is a Vietnam vet, not an Iraqi war vet. It’s a minor difference and not one that has diminished the reading experience.

The books are great “lounging around” reading. I am pretty much carrying it everywhere I go and reading little bits as I get the time. Doing a bit more reading has been a recent goal and the Bosch series is definitely helping to kick start that habit. I guess I have Patrick to thank for piquing my interest in the show!

Quick Thoughts on the Starbucks Rewards Changes

I am probably not the customer Starbucks wants using their rewards program. When I am in a city where there are not a lot of local coffee options, Starbucks is my backup. The blonde roast is drinkable and if it is not being brewed they are happy to make a pour-over of it. All of this to say, a lot of my recent work travel has not been close to local coffee shops, but Starbucks were readily available.

The recently announced changes to Starbuck’s rewards program are not going over well.

Under the new plan, the “stars” that are stockpiled to earn free drinks and other rewards are awarded at a rate of two stars for every $1 spent. Currently, customers earn one star per visit. But it will take 300 stars to get to the company’s Gold status, up from 30 stars, and it will take 125 stars for a reward, instead of 12.

Stars will now be earned based on spend instead of number of transactions, meaning people who buy the expensive Frappuccinos will earn more stars than someone like me who orders a grande coffee. I am sure this is specifically targeted at a customer like me who earns 12 stars by ordering coffees and then redeems (or has someone else redeem) an expensive drink. Or worse, the person who orders a coffee and a pastry but in separate transactions to earn two stars and then redeems for something expensive.

Are the Starbucks changes aggressive? Yes, but just like in the airline mileage earning and redemption world you have to remember: Pigs get fat and hogs get slaughtered. Starbucks could have probably made some rules changes that simply limited the number of transactions per day to something reasonable (2 per day maybe?) but they decided to go fully revenue based. The revenue based rewards are quickly becoming commonplace across tons of different industries as a way to “reward” someone for their spend rather than their loyalty. The thing to remember is that spending more to earn a reward usually is not beneficial to you mathematically. Well, unless you’re buying the office coffee on a corporate card; Then you’re making out like a bandit.

In the end, this probably will not change my habits when it comes to Starbucks. If there is no local option when I travel, I will visit Starbucks. And that’s probably exactly what Starbucks wants. Spending habits stay the same but the number of rewards will decrease.