The “influencers” on Instagram, Facebook, YouTube, and other platforms who get paid to push products are starting to see their reach fade as COVID-19 continuestheir reach fade as COVID-19 continues.
For luxury influencers like Israel, it’s an opportunity to reflect on his industry.
“I’m trying to be very real at the moment,” he says, adding that he won’t buy any more Hermes bags this year.
Poor guy.
I have always been a bit grossed out by the influencer culture but the total tone deaf dialog in that article just confirms the sinking feeling in my stomach about the industry.