Images of United’s new livery hit the internet last night before the official “reveal” today in Chicago. The new paint scheme drops the gold elements from the look and replaces them with different blues.
For all the hype that United was trying to generate around the new livery, overall it appears like a very minor change done poorly. Here are some quick thoughts:
The “logo” is still the globe, just simplified. United and their partners in this branding had a chance to re-imagine the globe and give us something new, but for whatever reason, they doubled down on it.
The blue looks “cheap”. The particular blue that United chose for their name and around the engines has a tone to it that looks odd. Maybe it is the light in the hanger, but the color seems like something I’d see on a bad ad for hair care products.
There is a ton of white. The look is minimalist but it seems overly so.
There is nothing that stands out. I think this is the thing that bothers me the most. There was a real opportunity to do something interesting and new but United went the opposite direction, playing it as safe as they could while getting a “new” look.
There was a large release by United a while back on new uniforms, onboard amenities, etc. that incorporated plum and other hues of purple and it is disappointing that with the new livery they steered clear of including those colors. At the end of the day though, it is just paint. I fly inside of the plane. What I would really like to see is United focus on their soft product and customer service. Start delivering on those things and I think people will forget what colors are painted on the plane and just remember it by the name and the service they receive.
I am sure you have seen the videos of the United passenger being forcibly removed from a flight by police after refusing to be “bumped” (called an IDB) to a flight the next day. The video and the situation in general, is disturbing and frustrating. First off, United has handled the entire situation poorly. United told everyone the situation and then after this particular passenger refused to leave the plane, police were called to remove him. He was yanked out of his seat dragged down the aisle, bloodied. As Seth points out, United had more options available to them to deescalate the situation from the beginning.
Even at $800 in comp (plus presumably the overnight hotel, meals, etc.) United failed to find the four it needed. The first two IDB candidates left quietly enough. The doctor did not and authorities were called. The resulting removal was not pretty, to say the least. Could United have gone higher in compensation offer? Absolutely? If it has strict policies that prevent such then those should be revisited. Especially when it is a case of must-ride employees and not a more common oversell tied to maximizing yields.
The passenger also has some culpability in the matter. The contract of carriage you “sign” by buying a ticket states that you can be involuntarily bumped from a flight if needed. Compensation must be provided, accommodations are to be arranged, and a new flight is to be booked. The problem is, most people do not read the contracts of carriage. Just about every airline has one and though it is a dense document, a lot of crucial information about your rights as a passenger are contained within. This article by Julia Horowitz and Jon Ostrower puts the state of the contract of carriage in perspective.
Airlines set their own policies when it comes to the order in which passengers are bumped. The terms are sketched out in “contracts of carriage” that passengers agree to when they buy their tickets.
On United flights, people with disabilities and unaccompanied minors should be the last to be kicked off, according to the company’s carriage contract.
American Airlines says it denies boarding based on order of check-in, but will also consider “severe hardships,” ticket cost and status within the carrier’s loyalty program.
Delta Air Lines also takes check-in order and loyalty status into account, as well as which cabin a passenger is slated to sit in. The carrier also says it makes exceptions for people with disabilities, unaccompanied minors and members of the military.
The lack of knowledge about the contract of carriage is no excuse for United’s actions though. And there were still other options they could have exhausted in addition to cash. Why not offer the passenger a rental car for a one-way drive to Louisville? Or what about guaranteeing a seat on the next flight (there was another flight leaving later that night)? Instead the cops were called. This seems to be the common way to handle issues onboard planes still at the gate these days. The gate agents and flight attendants are not referees and their typical operating method is to explain once, maybe twice, and then involve an authority figure.
Lastly are the police officers. Their handling of the situation was downright uncalled for. And deflecting the cause of the man’s injuries as “tripping” just makes me even more upset.
All of this to say, I still don’t think we have all of the facts yet. We know the handling of the entire thing by United was crappy but the three unanswered questions that are important are:
What prompted the calling of police? Was it just the man’s refusal to leave the plane? If so, there needs to be some serious work done on policies for involving authorities.
How did the man get back on the plane? It seems crazy to me that he was dragged off the plane by police and then somehow made his way back on. What transpired during all of this?
Why did United agents not try harder to entice passengers to voluntarily leave? And on top of that, why exactly did they need a crew of four in Louisville so last minute? It seems like a crew scheduling issue really was the root cause of this entire thing. Maybe their regional carrier has a little explaining to do on why the scheduling was so messed up.
I actually tried to avoid writing about this topic but the general noise on social media and around the web just really made me question our intentions. It seems like we’re all itching for a modern day crucifixion of anyone that seems to have done any kind of wrong and social media gives us an outlet to express that. But without all of the facts are we really doing the most good? Or are we fueling a fire that perpetuates bad behavior in the long run? If we don’t want air travel to be like a bus in the sky then we need to treat it better than a bus and expect more of it.
Seeing tweets about banning the overbooking of flights or that having a ticket gives you “rights” is frustrating to me in a way that is hard to explain. I am sure there are good intentions behind most of it but without all of the facts the tweets seem like noise for the sake of noise. And it just seems to pile up.
As a frequent United flier I am disappointed in their handling of the situation and how they have responded to it so far. I will my voice my displeasure with them directly. I am also frustrated that law enforcement handled a non-violent situation with violence and in their write-up of the events placed the blame for the passenger’s injuries on the passenger.
Let’s hope that this serves as an example of how not to handle these situations in the future for everyone involved. If you are looking for more reading on the subject, I think Seth’s take is one of the more levelheaded and thought provoking write-ups out there. Phil Derner Jr’s piece on NYCAviation is also great.
Since the merger, United has struggled to keep its more loyal fliers, but today, in a bid to update the product and the overall premium cabin brand, United announced their reimagined business class product and experience, United Polaris. Named for the North Star, the new international business class for United promises a more enjoyable and restful journey.
At the center of the update is the new business class seat, an all aisle-access offering from Zodiac UK. Jason Rabinowitz posted a few shots on Twitter and my first impression is that it is much better than the 2-4-2 seat setup on the pre-merger United Boeing 777s.
The aisle seats look to be the worst choice, as they are a bit tighter and very exposed to traffic in the aisle. The window seats and those offset from the aisle in the middle look to be the best choices, with more space and great privacy. For more on the seat, be sure and follow Jason Rabinowitz and Scott Mayerowitz on Twitter to see their coverage of the announcement.
Amenities
In addition to the updated business class seat United also announced amenities for travelers in United Polaris. There will be dedicated Polaris lounges with private shower rooms, small sleeping/nap areas, sit down pre-flight dining, and improved seating with AC and USB power. Onboard the aircraft United has promised updated inflight dining menus, wine flights, slippers, a cool-gel memory foam pillow, and on flights over 12-hours, pajamas. The Cowshed personal amenities will remain as part of the amenity kit.
[T]he new bedding collection will feature plush duvets, lightweight day-blankets and a large and small pillow for each United Polaris customer. In addition, mattress cushions will be available upon request.
Slippers will be available on all flights, and customized United Polaris pajamas will be available by request on flights longer than 12 hours. Flyers will also be able to request a gel-cooled pillow. New amenity kits will feature ergonomically designed eye shades, calming lavender pillow mist and additional products from Soho House & Co.’s Cowshed Spa.
You will start seeing Polaris rolled out starting December 1, 2016 with the soft products onboard (pillows, duvets, etc.) and the opening of the Polaris lounge in Chicago O’Hare Airport.
My $.02
Besides the name, I think this is a step in the right direction for United. The inflight dining in business class on longhaul flights is not very enjoyable and I would much rather enjoy the ability to eat a meal on the ground and use the time in the air for sleep. The new seat is innovative and while there is more density in the business class cabin when compared to American’s 1-2-1 seating, you still have aisle access from every seat and what looks to be a pretty nice sleeping area.
The lounge updates are also a welcome change. Anyone who has been to a United Club at Newark, San Francisco, Houston, or really, any of the United hubs, knows how crowded they can be. A lounge solely for business class passengers will help relieve some of the crowding at the United Clubs and give a few extra benefits to those traveling in business class. Shower rooms at all Polaris Club locations will be great and I would like to know if those will be accessible on arrival or if United will offer another option for those arriving from a long haul flight in business class, similar to the arrivals lounge concept they already have at San Francisco.
Anyway, these announced changes are a welcome improvement and I hope that the execution and delivery of them is as United promises.
