From Bruce Schneier and Kim Córdova —
Tech companies want us to believe that algorithmically determined content is effectively neutral: that it merely reflects the user’s behavior and tastes back at them. In 2021, Instagram head Adam Mosseri wrote a post on the company’s blog entitled “Shedding More Light on How Instagram Works.” A similar window into TikTok’s functioning was provided by journalist Ben Smith in his article “How TikTok Reads Your Mind.” Both pieces boil down to roughly the same idea: “We use complicated math to give you more of what your behavior shows us you really like.”
Our digitized global economy has made us all participants in the international data trade, however reluctantly. Though we are aware of the privacy invasions and social costs of digital platforms, we nevertheless participate in these systems because we feel as though we have no alternative—which itself is partly the result of tech monopolies and the lack of competition.
It does feel like it’s nearly impossible to avoid some of the social media and digital platforms. I’ve managed to completely avoid TikTok but things like Instagram and Twitter I still check regularly, even though I would rather not. There’s definitely a FOMO element to it, but there is also a bit of empty time that these apps fill. Almost like a digital nicotine.
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