Hootie and Burger King

I just saw this new Burger King commercial with Darius Rucker, the lead singer from Hootie & the Blowfish, singing “Bacon Cheddar Ranch”. The song is to the tune of “Big Rock Candy Mountain”, one of my favorite folk songs.

I don’t know how to feel about this. I know that Hootie & the Blowfish are still touring and just aren’t as mainstream as they used to be but was this the right move for Rucker? I understand that everyone needs to make money but with this he is kind of selling himself short. The guy has a great voice and has written some great music and why he chose to do the commercial I’ll never know, I guess they were looking at as satirical kind of thing.