Tag: facebook

Facebook’s Scale

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Adrienne LaFrance, writing for The Atlantic, “Facebook Is a Doomsday Machine”:

People tend to complain about Facebook as if something recently curdled. There’s a notion that the social web was once useful, or at least that it could have been good, if only we had pulled a few levers: some moderation and fact-checking here, a bit of regulation there, perhaps a federal antitrust lawsuit. But that’s far too sunny and shortsighted a view. Today’s social networks, Facebook chief among them, were built to encourage the things that make them so harmful. It is in their very architecture.

I’ve been thinking for years about what it would take to make the social web magical in all the right ways — less extreme, less toxic, more true — and I realized only recently that I’ve been thinking far too narrowly about the problem. I’ve long wanted Mark Zuckerberg to admit that Facebook is a media company, to take responsibility for the informational environment he created in the same way that the editor of a magazine would. (I pressed him on this once and he laughed.) In recent years, as Facebook’s mistakes have compounded and its reputation has tanked, it has become clear that negligence is only part of the problem. No one, not even Mark Zuckerberg, can control the product he made. I’ve come to realize that Facebook is not a media company. It’s a Doomsday Machine.

I disagree with the idea that Zuckerberg can’t control his creation. Facebook can be reined in, if Zuckerberg wanted it controlled.

“It’s Complicated” with Facebook

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Like a lot of people, I have considered ending my relationship with Facebook. There are plenty of reasons why…

The Reading Room by Susan Jane Golding
The Reading Room by Susan Jane Golding

Facebook Is Giving Advertisers Access to Your Shadow Contact Information

“I think that many users don’t fully understand how ad targeting works today: that advertisers can literally specify exactly which users should see their ads by uploading the users’ email addresses, phone numbers, names+dates of birth, etc,” said Mislove. “In describing this work to colleagues, many computer scientists were surprised by this, and we’re even more surprised to learn that not only Facebook, but also Google, Pinterest, and Twitter all offer related services. Thus, we think there is a significant need to educate users about how exactly targeted advertising on such platforms works today.”

#deletefacebook

“Facebook is using us. It is actively giving away our information. It is creating an echo chamber in the name of connection. It surfaces the divisive and destroys the real reason we began using social media in the first place – human connection. — It is a cancer.”

The Facebook hack affecting 50 million people also let the attackers access users’ Tinder, Spotify, and Instagram accounts

“So what happened? In short, the attackers found a way to trick Facebook into issuing them “access tokens” — basically, digital keys — that let them access other users’ accounts as if they were that user. After spotting some unusual activity earlier this month, Facebook realized what was going on on Tuesday evening and subsequently revoked these access tokens before disclosing the hack publicly on Friday — though not before 50 million people were affected.”

The problem is that giving up Facebook is more complicated than simply deleting it and moving on. I know a lot of people say “your real friends have your number, they’ll call or text you” but I have a number of friends who are spread across the globe. Sure a call or a text would be great but with time zones and internet connections, the easiest way to stay in touch is with Facebook or WhatsApp or Instagram. Facebook and Instagram give this passive way of communicating and keeping up while WhatsApp is an easy way to have a chat without having to worry about what time it is where my friends are.

Deep down I don’t really care about browsing Facebook for general updates, but for friends that I do like to stay in touch with, it has becoming an easy place to post photos or life updates. Because of that I keep using it. The problem is that Facebook is “easy”. I know, I know, there are alternatives like Telegram, which I do use, or Yammer for groups. But these require another website/login. Facebook is easy for family and friends to upload things, write posts, etc. without having to worry about another service or login and since tons of people already use it, they are instantly connected.

Again, I know what you’re going to say, “the only way to get people to start using other tools is to leave yourself”. You are probably right and I have come very close to just leaving Facebook and relying on this site and Flickr to stay in touch with people. Each time I get close to leaving I see a post from a friend about something awesome in their life or some sad news and I get dragged back in. Maybe it is one of those things where I just cut the Facebook cord and move on. The repercussions get felt later on and maybe they just aren’t that bad.

What would you do? Have you left Facebook/Instagram/Whatsapp yet? If so, how has it gone?

Don’t Give Away Historic Details About Yourself

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With all of the recent security issues with Facebook, I think this advice from Krebs on Security is probably some of the most relevant information on the internet today.

From “Don’t Give Away Historic Details About Yourself“:

I’m willing to bet that a good percentage of regular readers here would never respond — honestly or otherwise — to such questionnaires (except perhaps to chide others for responding). But I thought it was worth mentioning because certain social networks — particularly Facebook — seem positively overrun with these data-harvesting schemes. What’s more, I’m constantly asking friends and family members to stop participating in these quizzes and to stop urging their contacts to do the same.

On the surface, these simple questions may be little more than an attempt at online engagement by otherwise well-meaning companies and individuals. Nevertheless, your answers to these questions may live in perpetuity online, giving identity thieves and scammers ample ammunition to start gaining backdoor access to your various online accounts.

These quizzes seem innocuous, but the data that can be harvested from them is enough identifiers to get into your phone account, your banking, your credit cards, and more. It seems harmless to fill in a answer but you are putting yourself at risk by exposing that history to data mining.

The Movement Outward

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It’s 6pm, you are just getting home from work. You immediately freshen up and head to a nearby restaurant. You arrive at the restaurant, take out your cell phone and “check in” to Foursquare or Gowalla. You are seated, you order your dinner, take out your phone and tweet something you heard or saw go by. You finish your dinner, tweet how amazing it was, pay the bill, and then tweet again about what bar or establishment you are going to next for after dinner entertainment.

This seems to be the evening of a lot of people, as evidenced by browsing Twitter and the location based services I noted. I’ll be the first to admit it has been one of my habits. But, after a great deal of thinking about it, I wonder what these services really add to anything we do in our day to day lives, particularly the location based services.

What’s the Matter With Us?

Twitter has its place, it is a communication tool. Different people use it in different ways that make sense to them. Foursquare and Gowalla do not share the same kind of necessity as Twitter, just a niche novelty that, honestly, is kind of cool. Do we need such tools? My guess is that we don’t; They are just a new form of entertainment. Maybe it is just me, but I feel as though I am pulled in a bunch of directions by these different things. Add on top of them Google Reader for keeping up with news and other blogs, e-mail, Facebook, and whatever else you can think of, and it seems to become more work than it is worth.

The few times I have been incommunicado, the more obvious it has become that I need these tools less and less. Sure, their novelty is nice, but at what cost? What else could I be devoting my time to rather than letting people on Foursquare (some whom I don’t even know) see where I am at?

Is there a bigger trend here? Have we created the beginning of a time when verbal communication is no longer completely necessary? A lot of people think that children who are homeschooled are socially inept, to which I disagree and point out that more kids text today than talk on the phone. Not only do they text, but they have created a subset, shorthand language to do so. Maybe they are not inept but they have certainly begun a move away from “normal” communication, making further moves even easier.

Sure, there are other time wasters out there, there always have been. The difference now is that the time eating opportunities are constantly with us, no matter where we go. For me, this seems to speed daily life up, like fast forwarding an old VCR Cassette. We’re having the information thrown in front of us so fast that we do not have the time to really consume it. In a way, this pushes us apart. We are listening to people, but not really hearing them because we are distracted.

Can We Fix This?

We already have started to try. There are a number of people who have abandoned Twitter, Gowalla, Foursquare, MySpace, and Facebook out of a need to slow down and get back to normal. I am not suggesting the tools are causing the problems, they are simply making it easier for us to go through the motions of less communication and less interaction.

For me, fixing this means moving away from the tools as my entertainment and instead using them when necessary and filtering them often. A mass delete of the applications is not going to help you and it certainly is not the answer. Understanding what kind of time you spend on the services and how it affects your day to day activities is the way to start. From there, it’s up to you on whether it’s too much and how to correct it.

This definitely is not a call to abandon ship, it is me looking at what I have noticed over the past couple of years and asking others to do the same. What are your thoughts? Is this a bad path we are following or am I completely crazy and paranoid?

This Week’s Links | April 3, 2009

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I dropped the ball last week and did not post any links, mostly because I had been out of town and did not bookmark anything. This week’s links will try to make up for it.

  • Four Fannie Mae Execs to Get Big Bonuses – There seems to be some disconnect between the media and this story. AIG execs get bonuses and they are essentially burned at the stake, but a government backed agency gives out bonuses and the story is a blurb. People should be more up in arms about this than the AIG debacle.
  • Colleges Duck Tough Cuts, Keep Hiking Pay and Tuition – An interesting and, in my opinion, necessary opinion piece in USA Today about the cost of college tuition continuing to rise all while schools give out raises. We’re taking something that we claim should be the “right of everyone” and turning it into a corporation. There is little reason to cut spending when the money flows in, except for the fact that federal money is dwindling.
  • The Pioneer Woman Cooks! – I was browsing some food blogs during lunch (the best time to do it, to avoid the hunger it causes) and came across The Pioneer Woman. Her writing is interesting and she makes Texas favorites look easy.
  • Why to Startup in a Bad Economy – This was posted in the latter half of last year but I think it is just as relevant today as it was then.
  • Facebook Fallout: Is it time for Zuckerberg to go? – I’ll admit that I am not as big of a user of Facebook as I was in college. My interest peaked and now I only occasionally look up old friends and see what they are doing. After multiple redesigns and the usability taking a nosedive, I just lost the desire to visit the site. Maybe it is time for Mark Zuckerberg to go.

Leave a comment with your thoughts!