Tag: frequent flyer

United increases 2025-2026 elite status requirements

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United increases 2025-2026 elite status requirements

United released their 2025 requirements for 2026 MileagePlus elite status and it’s not great news. I’ve put two tables with the 2024 requirements and the new 2025 requirements below. For reference, PQF is Premier Qualifying Flights and PQP is Premier Qualifying Points or dollars spent. For every dollar spent on airfare with United you earn 1 PQP.

Year Premier Silver Premier Gold Premier Platinum Premier 1K
2024 12 PQF and 4,000 PQP or 5,000 PQP 24 PQF and 8,000 PQP or 10,000 PQP 36 PQF and 12,000 PQP or 15,000 PQP 54 PQF and 18,000 PQP or 24,000 PQP
2025 15 PQF and 5,000 PQP or 6,000 PQP 30 PQF and 10,000 PQP or 12,000 PQP 45 PQF and 15,000 PQP or 18,000 PQP 60 PQF and 22,000 PQP or 28,000 PQP

As you can see, this comes out to 25% increase in PQF and PQP needed to qualify for each status, with some minor differences for specific ones (1K only needs 11% more PQFs with 22% more PQPs).

In an email sent to MileagePlus members, there are the following perks coming for PlusPoints, a currency that once earned, allows flyers to upgrade flights from economy to Premium Economy and Polaris (Business class).

Starting in mid-2025, PlusPoints earned upon achieving the highest tiers of
Premier status will become even more versatile. In addition to using
PlusPoints to request premium seat and cabin upgrades, you’ll soon be able
to redeem PlusPoints for new perks, including:

  • Premier qualifying points (PQP) or Premier qualifying flights (PQF)
  • TravelBank cash
  • Bonus miles
  • Gifting Premier status to other MileagePlus members

So as PlusPoints are earned next year, you’ll be able to use them in 2026 for these new “perks”. These new options seem to be in response to the general complaint I hear which is that PlusPoint upgrades rarely clear. So elite flyers are earning these points and are then unable to use them which is frustrating and deflates the value. And United would much rather having pay business class passengers in those seats rather than upgrading someone using PlusPoints so they needed a way to give the points value and these perks are what they came up with. The PlusPoints now feel like a second currency, in addition to the existing miles you earn from flying and credit card spend.

Keeping it classy in United Polaris business class.

I have mixed feelings about the increase in qualifying points and flights for their respective statuses. One one hand it feels like United is trying to thin the herd of elites in their ranks. By making it harder to earn each level of status, theoretically there will be fewer elites at each of those levels. But that theory doesn’t match what United has said about the market in general, which is that business travel is way down. So with these changes are they insinuating that leisure travelers are spending so much more that they have to thin that out? If so, that’s insane because it doesn’t match the broader economic picture that everyone is painting; That we’re in an economic slump and people are saving not spending.

United clearly has overcrowding issues at their hubs, especially at Newark and San Francisco. Just go browse Threads or Twitter and you will see people complaining that their San Francisco-Newark pre-boarding call for 1Ks, who get early boarding before Group 1, was half of the plane. These are fortress hubs for United with limited competition so lots of elites are expected but with these latest requirement changes, they make it just a little harder for those flyers to earn status. Maybe it knocks that early boarding number down by 5 people per flight. United must have some data to back up their decisions, or they are simply getting very greedy.

What are my plans?

I have my doubts that these increases impact the number of elites at each level but I would love to be proven wrong. I think the spend requirements for 1K, where you get lots of PlusPoints for upgrades and generally more perks, is outrageous and don’t see my travel patterns ever meeting the $22k and 60 flight requirement to qualify. What I struggle with is where to go instead. United’s schedules out of Portland are actually quite good and my cursory searches of other carriers aren’t promising. Delta has similar schedules but they also have similar spend requirements for elite status. Alaska does not have all of the spend requirements but their schedules out of Portland are not great, especially if they don’t fly somewhere non-stop out of here. Because they lack a middle of the country or east coast hub, the connection options are limited to one of their other west coast hubs or via American Airlines and one of their hubs; American’s schedules aren’t much better.

All of this to say, I feel quite stuck. What makes this even more difficult is that I am at 1.5 million lifetime miles on United, guaranteeing lifetime Gold status. If I fly another 1.5 million miles I am guaranteed lifetime 1K. I would love to reach that milestone but just don’t know that I can do that quickly (or cheaply). So, for longhaul work flights, I think I am going to fly the better carriers when I can and credit to Alaska. For domestic travel I am thinking I’ll give preference to United but if they are outrageously priced I’ll consider other carriers. We will see how this plays out in the next few months, I have a few international work trips in the planning stages and I’ll need to make a decision.

Summary

United has raised the qualification requirements for elite status and announced some new things that elites can redeem their PlusPoints for, making up for the fact it is so hard to redeem the PlusPoints for upgrades. The qualification requirements have gone up around 25% for most status levels. If United sees a shift in the economy they can change these requirements or give bonuses and adjust next year.

United’s new elite program

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United started 2020 by implementing a “new” measure for elite qualification. They call them “Premier Qualifying Points” (PQPs) and “Premier Qualifying Flights” (PQFs). United’s claim is that this new system will make determining your qualification numbers easier to track.

We also wanted to get rid of factors like fare class multipliers, which made it harder to track your qualifying activity.

After about a month of flying with this new system implemented, I wanted to share my thoughts, likes, and dislikes of the new program.

Snowy morning at Newark.
I’ll be fairly blunt in my feelings, I think the move to PQPs by United has little to do with how hard it is to track your elite progress and more to do with how much money you spend on them. The old method was not difficult to track, in fact, it was quite simple. There were tables with how much you would earn and United would even show you how much a set of flights would earn during the booking process (they do this for PQPs as well). No, United is looking to thin the ranks of their 1K flyers and the easiest way to do that is to up the amount required to qualify. Distance flown during the year no longer matters, simply the dollars you spend on the airline.

The new way of tracking your progress is not easier, especially if you fly on United’s partners like Lufthansa or Air Canada. You have to figure out how many award miles those partner flights would earn, which is a task in and of itself, see this table a kind FlyerTalk member put together. It is slightly deceptive for United to tout the simplicity of the new program when it really isn’t all that simple.

The other part of United’s new system that I find disingenuous is the fact that for 1K status they require 54 flights or 6,000 more PQPs than the base requirement. 54 flights is a lot of flights and flyers get no bonus or multiplier for flights in a premium cabin. Meaning you could get 18,000 PQPs flying first class across the country every few weeks but not hit 54 flights. My guess is that this is intentional to force those types of flyers to spend more time flying United and their partners.

The good news is that just about every dollar (excluding taxes) spent on United and partners is eligible to earn PQPs. This includes award co-pays, paid upgrades, preferred seat purchases, and economy plus seating subscriptions. So at least you as a customer are being rewarded for the extra cash you spend on United. I don’t know that I would go out of my way to give United that extra cash, but if you are already flying Star Alliance and United then it is a small perk.

Overall, it’s easy to tell how I feel about United’s 2020 changes. I think the airline is focused solely on how much their customers spend and I question how sustainable that is if and when the economy takes a hit. How quickly can the airline turn around and revise the frequent flyer program to accommodate a fluctuating economy? United has had issues rolling out some of the perks of the program, namely the ability to use an increased number of PlusPoints to immediately upgrade an itinerary. It’s a feature that allows you, the traveler, to bypass others on the upgrade list by using more PlusPoints. United is waiting until February to roll this feature out and it’s unclear why. The airline could be having technical issues or, they could be trying to avoid having a rush of PlusPoints used as their validity of January 31, 2020 comes up. My gut says it’s the latter.

I am interested to see how United tweaks the program, if at all. Airlines seem to be chasing the bottom line and with their latest program changes, United seems to be at the front of the chase. People will continue to fly United because they need to get from point A to point B but I don’t know that loyalty beyond that will exist, especially as people realize they won’t requalify. I’d love to hear what you think about United’s program changes, feel free to leave a comment with your thoughts.

Are Flyers Getting What They Want?

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This short article from Business Insider seems to suggest we as travelers are getting exactly what we want. From the article:

The reason flying is the way it is is because that’s exactly what today’s fliers want.

Specifically, fliers want:

  • Safe, rapid travel between two cities
  • The lowest possible price

Oh, sure, people who fly won’t say that they’re getting what they want — because then they would reveal themselves to be cheap bastards who care mostly about price.

While it is true that travelers are getting low priced, relatively fast transportation between cities, the amenities that used to be offered on the same flights have been eroded to keep the price low.

I think what travelers want has changed a little in recent years and the above list needs to be amended to include power ports and internet connectivity. These two items have become even more important travelers over the last few years and most of the airlines are just now getting these things installed or playing catch up figuring out how to do so. I would also add “cleanliness” to the list. My last few flights on United have been on planes that were absolutely filthy and it was not a pleasant experience.

Are travelers willing to pay more for a better experience in flight? Based on Delta and United reconfiguring a number of aircraft to remove economy seats that have extra legroom and replace them with regular economy seats, my guess is no. There is a small segment of the traveling public that is willing to pay for more amenities but most just want a seat between two cities.

Frequent Flyers Who Aren’t

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This is just a mini-rant. Not even a rant, more of an annoyance. Recently, on a number of social media outlets, I have noticed the trend of airline, travel, etc. rants. I have a few searches set up to see what people are saying about different travel companies and I am used to the normal “such and such sucks” and “I’ll never fly DeltAmericUnited” but recently there has been an uptick of supposed “frequent flyers” who are posting full out rants on Twitter or Facebook.

One example happened this past week during American Airlines pilot work slow-down. A complaint was made on Twitter by someone who in their own words “flies a lot”. At first, it looked like a normal release of frustration about a delay on American, but as this person’s delay went on, the rant became more inflamed. At one point the frequent flyer insisted that they would go out of their way to fly Southwest. Then, somehow, United was dragged into the fray and thrown under the bus.

I do not expect frequent flyers to know everything about an airline, but if you’re a frequent traveler and watch the news, you knew about the problems American Airlines was having. American even put out a press release giving passengers alternatives if their flights were delayed.

The traveler in question told me that this all happened after they were already on board and after a 2.5 hour delay, they were finally on their way. 2.5 hours?! While that is a terrible delay, why did no one speak up and ask to be let off the plane (especially our frequent flyer)?

At some point, if you’re going to give yourself the title of frequent traveler, you need to own up to taking responsibility for fixing your own situation when things go pear-shaped. This is not to say you should not vent frustrations on social media, it’s just a plea for folks to be a little more rational when doing so.

When “Unlimited” Does Not Mean “Unlimited”

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The Frequent Fliers Who Flew Too Much – A look at American Airlines’ AAirpass and the negative consequences (Los Angeles Times) →

American Airlines offers different forms of an unlimited first class flying pass. When originally conceived its usage potential was not completely understood by American and it came back to get them.

Mike Joyce of Chicago bought his in 1994 after winning a $4.25-million settlement after a car accident.

In one 25-day span this year, Joyce flew round trip to London 16 times, flights that would retail for more than $125,000. He didn’t pay a dime.

There are people always willing to find the different ways of making programs, deals, etc. work for them. The users of the AAirpass were no exception:

Creative uses seemed limitless. When bond broker Willard May of Round Rock, Texas, was forced into retirement after a run-in with federal securities regulators in the early 1990s, he turned to his trusty AAirpass to generate income. Using his companion ticket, he began shuttling a Dallas couple back and forth to Europe for $2,000 a month.

“For years, that was all the flying I did,” said May, 81. “It’s how I got the bills paid.”

The problem is, some of these uses were against the terms of the passes. American had let their enforcement of such terms and conditions slip and now had to react swiftly to stop any further loss.

Cade was assigned to find out whether any AAirpass holders were violating the rules, starting with those who flew the most.

She pulled years of flight records for Rothstein and Vroom and calculated that each was costing American more than $1 million a year.

[…]

On Dec. 13, 2008, Rothstein and a companion checked in at Chicago O’Hare International Airport for a transatlantic flight. An American employee handed him a letter, which said his AAirpass had been terminated for “fraudulent behavior.”

The whole story is a fascinating read and I highly recommend reading it. It is further proof that travel is a bit addictive and being able to pack up and go somewhere exotic is very alluring. And such an attractive hobby means that there always people looking for ways to maximize their value, bend the rules, and skirt attention.

Frequent Flyer

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I occasionally get asked why I fly so much or why I go to Europe for the weekend. Well, a few months back a documentary was made about my slight obsessive compulsive behavior when it comes to flying. It is a hobby, just like any other, except it goes around the world at 600 mile per hour. Flight has always been an interest of mine, but it was not until college and then traveling for work that I became interested in doing it for fun. There is just something about knowing that the furthest points of the Earth are only a flight away that fascinates me.

On the scale of how much I fly, I am a lightweight compared to some of the people in the movie (and know a few of them). Just like the video says, there is a whole community devoted to mileage running and travel. Watch and enjoy, maybe you’ll learn a little about my obsessive compulsive desire to travel.