CLEAR, the “secure identity company” that allows you to pay to bypass part of the security line, launched lanes at Portland International Airport on Friday —
Today, CLEAR (NYSE: YOU), the secure identity company, is launching its identity verification technology at Portland International Airport (PDX), bringing frictionless and predictable travel experiences to Oregon. CLEAR’s launch at PDX is expected to create 53 jobs and generate over $3 million annually in local economic impact.
We could get into CLEAR as a business and how it’s weird how they have to offer all of these extra services (AllTrails premium, etc.) but what I want to focus on is how unnecessary CLEAR is at PDX. Before Covid, I flew out of PDX every week and with PreCheck it never took me more than 10 minutes to get through security during the busiest time of day, 6:30am-9am. Maybe CLEAR benefits those who don’t have PreCheck but want to skip the long line for regular security?
Instead of bringing in CLEAR, I wish the Port of Portland and the TSA would have worked together to make sure the scanning machines were fully staffed during the busiest days and hours. That alone would save people tons of time.
This falls into one of those weird “privatization of a service that really shouldn’t even be a service” categories. Just make security better and we don’t need CLEAR.
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