Month: May 2025

Alaska Airlines and Philippine Airlines announce partnership

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Philippines Airlines via Glenn Beltz

From Alaska Airlines —

Alaska Airlines is celebrating the addition of our newest global airline partner, Philippine Airlines, the flag carrier of the Philippines and the oldest operating commercial airline in Asia. With our new frequent flyer partnership, Alaska becomes Philippine Airlines’ first loyalty partner in North America, opening the door for our guests to book travel to exotic, once-in-a-lifetime destinations such as Palawan and Boracay in the Philippines.

In the coming months, our guests will be able to book flights on Philippine Airlines directly at alaskaair.com, earn Mileage Plan miles for their travel and redeem Mileage Plan miles for Philippine Airlines flights.

 

I have to hand it to Alaska Airlines for continuing to grow their partnership portfolio. Manila seems to be a quickly growing market, with United now offering two non-stops a day from San Francisco. What remains to be seen with this announced Alaska-Philippine partnership is whether or not onward flights will actually be sold via Alaska’s website. In my experience, the IT aspects of Alaska when booking partner flights on their website leaves a lot of be desired. For example, try to book something like Seattle-Frankfurt, a simple itinerary where Alaska could offer Seattle-London-Frankfurt or even Seattle-Helsinki-Frankfurt, but Alaska will only offer Seattle-Dublin-Frankfurt. Other itineraries are similar, all over the world.

This is particularly frustrating as Alaska promises even more miles on partners when booking through their website. If you book a partner on a partner’s website and credit to Alaska you receive fewer miles; A business class fare on British Airways purchased on ba.com earns only 125% elite miles on Alaska. If you were able to book the ticket on Alaska’s website, it would earn 250% elite miles.

It’s hard to know whether this is intentional or if it is just a lack of IT capabilities. My guess is that there is a huge backlog of technical functionality that needs to be looked at and changed as part of the merger with Hawaiian Airlines and this is taking priority over needs, including partner integration issues.

Another part of this announcement that I find intriguing is that Alaska is actively seeking partners even after the integration into oneworld. It speaks to the fact that the alliances don’t reach everywhere but such connectivity is needed. It might also hint at Philippine Airlines being interested in eventually joining oneworld, kind of like Starlux has hinted at.

 

In any case, I think this is great news for frequent travelers and we might see some great reward availability open up to southeast Asia so keep an eye out for that! What are your thoughts on the Alaska/Philippine Airlines partnership?

Photo from Glenn Beltz on Flickr.

JetBlue-United Partnership Rumors

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From Reuters —

JetBlue Airways (JBLU.O), opens new tab and United Airlines (UAL.O), opens new tab have been negotiating a partnership, three industry sources familiar with the matter told Reuters.

The partnership with United is envisioned as quite different from the NEA, the sources said. While the alliance is expected to focus on providing greater connectivity to customers and allowing them to earn and burn frequent-flier miles, the two carriers will not coordinate on schedules and pricing, they added.

 

Another rumor, from Corriere, an Italian news outlet, is that United would receive 20 slots at JFK in the partnership.

United Airlines, one of the largest carriers in the world and a longtime ally of Lufthansa (soon also of ITA Airways), is turning its attention to low-cost carrier JetBlue in an attempt to challenge Delta Air Lines at one of its key hubs: New York’s JFK Airport. The Chicago-based airline — which currently operates from Newark, across the Hudson River in New Jersey — is exploring various options ranging from a commercial alliance to a full acquisition. United wants to return to JFK operations as soon as possible by taking over 20 slot pairs (allowing for 40 daily flights, between arrivals and departures) and access to 2 boarding gates from JetBlue. This is according to four U.S. sources familiar with the internal talks, speaking to Corriere.

 

With 20 slots at JFK, United would certainly look to bring back service to San Francisco and Los Angeles. Back in 2022, United CEO Scott Kirby told Bloomberg as much.

“Well certainly the place that we, whether it’s through JetBlue or somewhere else, we would like to get back into JFK in a big way, particularly in the transcon market. So getting enough slots at JFK that we can get back to serving San Francisco and Los Angeles, particularly for business customers, and having another real option for business customers in those markets that would be our number one priority.”

 

If these rumors are true and a partnership between JetBlue and United is really coming, it will definitely shake things up at JFK and could present some interesting frequent flyer opportunities. Since none of the rumors state a timeline for the partnership, we will have to wait and see for this to all fall into place.