Southwest unveiled their new livery this morning and while I am not a huge fan of the font or the colors, it seems they really thought about unifying their look. The bubble font is what bothers me the most. I thought bubble fonts were dead and we all said “good riddance”. I guess not.

A new commercial accompanied the livery unveiling and it’s a different marketing approach from previous Southwest spots and I like what they did. They talk about their customers, their commitment and how much their employees matter.