On Friday afternoon I received a phone call from a number that I had never seen before. I answer and the lady on the other end says “Hi, this is xxx at Yahoo! and I was wondering if you had a minute”. Of course I responded with a “yes” and she went on to ask me what I thought of the Yahoo! Publisher network and things that I thought needed improvement.
The first thing I brought up was the relevance of the ads and how I was not getting anything even close to my site’s content. She listened and said that they were going to continue to improve the crawling of site’s and the relevancy of the ads. She also told me to play with the “Ad Targeting” section of the control panel and see if I could get some better results with it.
The conversation went well and I learned a lot about the program and the simple fact that they took the time to call me is the reason I have switched back (possibly permanently) to Yahoo! advertisements. Google has not taken any time to call me to see what I think of their program and it’s probably because I am a very small fish in the sea but Yahoo! didn’t seem to care.
That phone call is a demonstration of successful business practices and it wins more people than a feature-rich application with no personal touch. I appreciate it Yahoo! Keep it up.