By now I am sure you have seen Casey Neistat’s video documenting his recent experience in Emirates First Class after an upgrade. If you haven’t, I have embedded the video below.

I appreciate that Casey shared the experience via his vlog. Showering at 35,000 feet is one of the coolest features of first class Emirates (and now Etihad). That said, the episode was a little click-baity. The headline is definitely attention grabbing but what is the reality of people paying $21,000 for a first class ticket? The general assumption is that high level executives and the independently wealthy are the ones filling the best seats on the planes and while that might occasionally be the case, for the most part, people are not paying full price.

Airlines can price the first class cabin at whatever they want, the higher the price, the more of an exclusive feel. Behind the scenes though, airlines are discounting those seats for companies that have large corporate contracts and releasing the seats for rewards or upgrades. So yes, there might be a few people out there who actually pay full price for first class, but the reality is that a lot are paying far below the published price you will find on a website.

The video is definitely a great look at Emirates’ first class product and all of its features. Casey didn’t really know why he was upgraded and I wonder if it had something to do with his Boosted Board being confiscated by security at the Sydney Airport.

Edit, not too long after posting this story, Cynthia Drescher clued me in on a great theory of why Casey was upgraded:

@ssegraves he was upgraded bc he released his first glowing video of EK J before his return flight. EK smartly saw the opportunity

— Cynthia Drescher (@JetSetCD) October 2, 2016