I am probably not the customer Starbucks wants using their rewards program. When I am in a city where there are not a lot of local coffee options, Starbucks is my backup. The blonde roast is drinkable and if it is not being brewed they are happy to make a pour-over of it. All of this to say, a lot of my recent work travel has not been close to local coffee shops, but Starbucks were readily available.
Under the new plan, the “stars” that are stockpiled to earn free drinks and other rewards are awarded at a rate of two stars for every $1 spent. Currently, customers earn one star per visit. But it will take 300 stars to get to the company’s Gold status, up from 30 stars, and it will take 125 stars for a reward, instead of 12.
Stars will now be earned based on spend instead of number of transactions, meaning people who buy the expensive Frappuccinos will earn more stars than someone like me who orders a grande coffee. I am sure this is specifically targeted at a customer like me who earns 12 stars by ordering coffees and then redeems (or has someone else redeem) an expensive drink. Or worse, the person who orders a coffee and a pastry but in separate transactions to earn two stars and then redeems for something expensive.
Are the Starbucks changes aggressive? Yes, but just like in the airline mileage earning and redemption world you have to remember: Pigs get fat and hogs get slaughtered. Starbucks could have probably made some rules changes that simply limited the number of transactions per day to something reasonable (2 per day maybe?) but they decided to go fully revenue based. The revenue based rewards are quickly becoming commonplace across tons of different industries as a way to “reward” someone for their spend rather than their loyalty. The thing to remember is that spending more to earn a reward usually is not beneficial to you mathematically. Well, unless you’re buying the office coffee on a corporate card; Then you’re making out like a bandit.
In the end, this probably will not change my habits when it comes to Starbucks. If there is no local option when I travel, I will visit Starbucks. And that’s probably exactly what Starbucks wants. Spending habits stay the same but the number of rewards will decrease.
Even before I went to jail, though, the power of hyperlinks was being curbed. Its biggest enemy was a philosophy that combined two of the most dominant, and most overrated, values of our times: newness and popularity. (Isn’t this embodied these days by the real-world dominance of young celebrities?) That philosophy is the stream. The stream now dominates the way people receive information on the web. Fewer users are directly checking dedicated webpages, instead getting fed by a never-ending flow of information that’s picked for them by complex and secretive algorithms.
I miss when people took time to be exposed to opinions other than their own, and bothered to read more than a paragraph or 140 characters. I miss the days when I could write something on my own blog, publish on my own domain, without taking an equal time to promote it on numerous social networks; when nobody cared about likes and reshares, and best time to post.
The whole article is worth reading but that last paragraph is a truth I can’t agree with enough. It seems like it is harder and harder to just write something and have someone read it or take a picture and have people enjoy it. Instead everything has to be “curated” and cared for to catch as many views and likes as possible.
I am even guilty of it here. On Twitter I linked to my link post here rather than the article itself. I want people to read my thoughts on the article rather than the article alone…
This beautiful and sad story of pain, suffering, and ultimately redemption and healing is worth reading.
Afterwards there was a moment when I hugged my mom, and all my siblings came around me and wrapped their slinky little arms around legs or purses or whatever they could get to. My dad even bumbled in on it, and he’s not one to get very emotional. I was shaking and I couldn’t let go of my mom — memories of the things they had done to fight for me over the years shot through me like fire. I closed my eyes and rested on her shoulder. I had found my way home. These people had always been my family.
Seeing as we are just a few days from Christmas, I thought this was a fitting story to share (even though the original is a couple of years old) since it took place around the same date in 1943. The story is that of a B-17 crew that was trying to make its way back to England after being heavily damaged during a bombing mission over mainland Europe. The crew was injured and the plane was flying lower and slower than usual, making them a giant target for German anti-aircraft gunners and fighter pilots. The German fighter pilot who rose to intercept them instead, incredibly spared them.
As Stigler’s fighter rose to meet the bomber, he decided to attack it from behind. He climbed behind the sputtering bomber, squinted into his gun sight and placed his hand on the trigger. He was about to fire when he hesitated. Stigler was baffled. No one in the bomber fired at him.
He looked closer at the tail gunner. He was still, his white fleece collar soaked with blood. Stigler craned his neck to examine the rest of the bomber. Its skin had been peeled away by shells, its guns knocked out. He could see men huddled inside the plane tending the wounds of other crewmen.
Then he nudged his plane alongside the bomber’s wings and locked eyes with the pilot whose eyes were wide with shock and horror.
Stigler pressed his hand over the rosary he kept in his flight jacket. He eased his index finger off the trigger. He couldn’t shoot. It would be murder.
In this city, the rallying point for Hitler, is the largest piece of real estate bequeathed by the Nazis, and a burden only increasing with time.
First comes the sheer physical size: a parade ground bigger than 12 football fields. A semicircular Congress Hall that dwarfs any structure at Lincoln Center. Great Street, more than one-and-a-half miles long, with no structures on either side — a modern Appian Way where the storm troopers strutted between the old Nuremberg of Albrecht Dürer and the rallies idolizing the Führer.
Then there are its troubled history and the far stickier question of what to do with it. “These are not simple memorials,” said Mathias Pfeil, chief curator of historic sites in Bavaria, “because they symbolize a time we can only wish had never happened.”
I have visited Nuremberg quite a few times and the Nazi sites always strike me as a strange intersection of history, hatred, and remembrance. Last time I visited I was with my dad and grandfather and there happened to be a heavy metal festival taking place on the site, with Metallica being the headliner. It was strange to hear metal being played as you read about the horrors of the Holocaust. During my second visit to the city, I even wrote in the caption for this photo about the strange dichotomy at the Nazi rally grounds.
Hitler stood here multiple times to give speeches during Nazi rallies. On this particular day it’s being used for a children’s marathon. The German people are torn on how to use these landmarks, they cannot be forgotten, yet they should not be glorified.
So where is the line between teaching younger generations about the atrocities committed in the name of the Third Reich and glorifying it? The story touches on the fact that most Nurembergers under the age of 25 have no historical context with which to view the rally grounds. They have always been there during their lifetime and associated with nothing that resembled war or struggle.
If you do visit Nuremberg, the Dokumentationszentrum Reichsparteitagsgelände (Documentation Center at the Nazi Rally Grounds) is a fascinating and sobering look at how the Nazi party took hold in Nuremberg, Munich, and finally Berlin. The center also tells the story of the Holocaust, the eventual loss by Germany, and the Nuremberg trials. It is on the site of the rally grounds and you can walk around them after visiting the exhibit.
A couple of stories popped up in my Twitter and Facebook feeds recently and I think they deserve a little attention. Not because they are amazing stories, but because they are titled as “travel hacking” and I think that term deserves a discussion.
The first article is on Business Insider and is about a blogger named Sam Huang and his “round the world trip in first class for $300”. To be clear, Sam is selling something. I don’t know exactly what it is but I would guess it’s a guide to earning miles with a credit card. He clearly sent out some feelers to see if anyone would be interested in carrying his story to hopefully generate some traffic.
Travel blogger Sam Huang recently cashed in his Alaska Airlines frequent-flyer miles for a $60,000 trip around the world, and luckily he took plenty of pictures documenting what it was like.
Right off the bat I see some interesting claims being made. One, this isn’t really a round-the-world itinerary, it’s a one-way purchased with miles and then a return at a later date, also purchased with miles. A true round-the-world goes in one direction around the globe and ends in the same city (or close to it) that the journey began. Secondly, the price seems quite steep. I cannot find anything on the Emirates website that hints at the price for a trip around the world in first costing $60,000. My guess is that Huang priced out each separate segment in first and is quoting the sum as the price of the trip which may or may not be close to reality.
This is nothing new for Keyes, who told us that he uses his massive collection of credit cards to gain points, frequent flyer miles, and plenty of other member perks all the time. He then turns around and uses those perks on vacations like his upcoming trip that will take him 20,000 miles on 21 flights — all for free.
The strand that ties these two stories together is the heavy mention and use of credit card miles. Both gentlemen use a frequent flyer credit card and use those earned miles for travel, but what neither article seems to touch on is how exactly they are doing it. More than likely they are signing up for cards and then spending enough on the card to earn the bonus miles probably offered for initial sign-up and then eventually cancelling the card. It is a stretch to call this “travel hacking”. The practice is definitely neat and draws in some pageviews, but relying on a credit card to fuel travel is not an easy undertaking but is being sold to readers as a cheap way to get from point A to point B in style (or on the cheap). For some people, cash back cards may actually be a better proposition, for others, a card that gives them points that they can use for purchases might work better. Just jumping into the airline/travel credit card game without a goal or an understanding of the risks, which range from devaluation to closing of accounts, is dangerous and something I discourage.
A telling paragraph in the Keyes story:
Keyes has a few methods to procure his frequent flyer miles, including opening new credit cards that award miles or points, letting airlines know when there’s a problem with his flight, and not being afraid to get bumped if a flight is full.
Opening new credit cards is at the forefront. Complaining about something broken or a problem on a flight I don’t have a qualm with, but it seems to be a tactic that gets abused. The last point about being bumped if a flight is full is a great way to earn airline vouchers if you have flexible plans. Just know that some of the vouchers come with restrictions and make sure you understand those restrictions.
It is sad to see “travel hacking” basically turned into a credit card ad and having people eating it up as a quick route to travel when it could backfire badly. Using multiple cards to earn the miles that are talked about in these articles takes organization and a firm understanding of the terms and how your personal credit rating works. It would be nice if such details were included in these articles and people were made aware of what was really going on.
Rolling Stone did a feature on Ben Schlappig, creator of One Mile At a Time, and it’s definitely interesting. In typical Rolling Stone fashion, I am sure it was edited and in some cases sugarcoated to make the story more intriguing (I for one have never heard of “the Hobby”), but it’s a good read. There is tons of insight into the frequent flier community, including this:
Early editions of Petersen’s magazine featured stories on deals from obscure carriers; instructed fliers on how to duck airline countermeasures; and showed readers how they could win a thousand free miles by subscribing to magazines like Esquire. By 1993, Inside Flyer had 90,000 readers. Two years later, Petersen took the community online as FlyerTalk.
For some, the game has evolved from a wonkish pastime into an ends-justified obsession with beating the airlines — less Rain Man, more Ocean’s Eleven. While the game’s traditional methods remain technically legal, these Hobbyists — imagine them as the Deep Web of the Hobby — use tactics that routinely violate airline terms and conditions, techniques that can span a gradient from clever and harmless to borderline theft. (Schlappig concedes that he pushes the rules but insists he is careful not to break any laws.) Take the practice of “hidden-city ticketing” — booking your layover as your final destination, like buying a ticket from Point A to Point C, then sneaking away at B — or “fuel dumping,” a booking technique that confuses the price algorithm to deduct the cost of fuel from a ticket, often at an enormous discount.
I decided to read the Flyertalk thread that talks about the article and it was painful. A lot of personal attacks aimed at Ben and his story made it hard to read. I’ve only met Ben a few times and he’s a nice guy, I don’t agree with everything he writes or the idea of pushing credit cards on readers to receive the sign-up bonus, but I am a little jealous that he gets to fly around to really cool places and do it in premium cabins and makes a living from it. I think anyone who is a frequent flier and says they aren’t jealous of some of Ben’s travels is lying to themselves.
For me, doing a full time schedule of around the world travel, even in premium cabins, sounds good on the surface but is something I would probably really struggle with. I like having somewhere to come back to, a base of operations. But I would definitely love to fly premium cabins to exoctic locales more than I do currently.
KLM apparently employs the help of a beagle to return lost items to passengers and it is awesome. I am sure there are some specifics on what items are given to the dog, what areas of the airport he’s allowed to roam, and how long an item can be lost before it can’t be returned via the beagle, but it actually seems like a great way to return lost items.