Rolling Stone did a feature on Ben Schlappig, creator of One Mile At a Time, and it’s definitely interesting. In typical Rolling Stone fashion, I am sure it was edited and in some cases sugarcoated to make the story more intriguing (I for one have never heard of “the Hobby”), but it’s a good read. There is tons of insight into the frequent flier community, including this:
Early editions of Petersen’s magazine featured stories on deals from obscure carriers; instructed fliers on how to duck airline countermeasures; and showed readers how they could win a thousand free miles by subscribing to magazines like Esquire. By 1993, Inside Flyer had 90,000 readers. Two years later, Petersen took the community online as FlyerTalk.
For some, the game has evolved from a wonkish pastime into an ends-justified obsession with beating the airlines — less Rain Man, more Ocean’s Eleven. While the game’s traditional methods remain technically legal, these Hobbyists — imagine them as the Deep Web of the Hobby — use tactics that routinely violate airline terms and conditions, techniques that can span a gradient from clever and harmless to borderline theft. (Schlappig concedes that he pushes the rules but insists he is careful not to break any laws.) Take the practice of “hidden-city ticketing” — booking your layover as your final destination, like buying a ticket from Point A to Point C, then sneaking away at B — or “fuel dumping,” a booking technique that confuses the price algorithm to deduct the cost of fuel from a ticket, often at an enormous discount.
I decided to read the Flyertalk thread that talks about the article and it was painful. A lot of personal attacks aimed at Ben and his story made it hard to read. I’ve only met Ben a few times and he’s a nice guy, I don’t agree with everything he writes or the idea of pushing credit cards on readers to receive the sign-up bonus, but I am a little jealous that he gets to fly around to really cool places and do it in premium cabins and makes a living from it. I think anyone who is a frequent flier and says they aren’t jealous of some of Ben’s travels is lying to themselves.
For me, doing a full time schedule of around the world travel, even in premium cabins, sounds good on the surface but is something I would probably really struggle with. I like having somewhere to come back to, a base of operations. But I would definitely love to fly premium cabins to exoctic locales more than I do currently.