The Financial Times on Why Luxury Air Travel is Taking Off Again
An interesting tidbit:
“Everyone thinks first class must be diminishing, but its quite incredible how more and more airlines are renewing their first-class offer and having more first-class seats on board,” says Nigel Goode, director of the design agency PriestmanGoode, whose recent projects include new first-class cabins for Qatar Airways, Swiss, Lufthansa and Air France. “There is quite a resurgence.”
And yet the picture isn’t straightforward. “Absolute numbers are up, but it’s the composition that is the really intriguing thing,” says John Grant, executive vice-president at OAG. Look at individual airlines and you see big discrepancies. In China, where flying first has traditionally been an important status symbol for executives and politicians, as well as in the Middle East, carriers have rapidly expanded their first-class offering. However European airlines, and US carriers on international routes, have tended to scale back.
Really, it is the Middle East and Far East carriers who are bringing the resurgence. Western carriers are simply trying to keep up and some are doing better at it than others. And I doubt we’ve seen the end of western carriers getting rid of longhaul first class cabins. Maybe the answer is for some western carriers to focus on the business class traveler experience and make it as comfortable and beneficial for flyers as possible while keeping the price in the range of employers.