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The cover takes a look at the airlines from a chemistry standpoint. Overall, the article is pretty good and gives a look at the merger from a perspective we as consumers aren’t necessarily used to seeing.

The cover still throws me off a bit, but the story behind how they design covers at BusinessWeek is very interesting.

When asked about being edgy, here is what the designers said –

It’s funny because I don’t think we are [edgy]. Everyone takes covers, interprets covers in a slightly different way. When you’re privy to the process, it demystifies it a bit. When you’re part of the process it loses the surprise value. So, I don’t see this one as particularly surprising. I think it’s fun. But, yah, it’s nice that everyone thinks that.

I think it’s an edgy cover and pretty much unnecessary.

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  1. Brian Poirier #
    February 7, 2012

    I think they have it backwards. United should be on top taking advantage of Continental.
    The way Continentals passengers have been treated by the new company is awful.

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